TO BE ENDED Media kit · PDF

Media kit · Season 1 «Seven on the Horizon» · Season 2 open to partners

Horror told to you.
Your product inside it.

An animated horror series in the second person: 90 seconds a part, vertical, in English. Every part ends on a choice — the audience votes in the comments and the majority writes the next part.

The numbers

720K+ views in five days.

720K+views on Instagram Reels across Parts 1–5, all posted October 17–21, 2026
570Kviews on Part 3 alone, with 43K+ likes and 1,400+ comments
4,900+followers on Instagram, five days after Part 1 went live on October 17
1,000+people watch each Instagram story — the channel we use to announce every new part and the vote
57KPart 1
50KPart 2
570KPart 3
39KPart 4
7KPart 5 · first hours
54Klikes on the five reels (public counts)
1,800+comments — the audience votes in the comments on what happens next
93%voted DARK at the end of Part 4. Every part ends on a vote, and people come back to see who won
S2Season 1 is complete: 6 parts and a full-season film on YouTube. Season 2 is running now, one part at a time

Views per part from Instagram Insights; likes, comments and followers from public counts; all as of October 21, 2026. Full platform insights on request.

Why it works

Not an ad break. A part of the plot.

Light is the story

In «Seven on the Horizon» every light is a step for the giants. Flashlights, power banks, string lights, phones — the products that make light are the plot itself.

Viewers choose

Every part ends with a vote. People come back for the result and argue in the comments, so a brand moment is seen, discussed and rewatched.

One look, everywhere

Our own 2D style «ZAREVO»: ink silhouettes, one warm light, no gore. Brand-safe for 13+, the same on YouTube Shorts, Instagram Reels and TikTok, plus a 16:9 cut for YouTube.

How a brand appears

Three ways in.

Gosha in his window with a flashlight
The light in a handGosha's flashlight led a giant away from you in Part 2. It could be your flashlight — named, shown, part of the rescue.
The hero under the giant's hand, the garland glowing under the hoodie
The light that mattersThe garland under the hoodie is the most important object in Season 1. A power bank, a lamp or smart lights can carry a whole scene.
A phone lock screen full of messages under the stone hand
The screen in the darkThe block chat drives the story. An app, a messenger or a phone can be the screen everyone is staring at.

Formats and prices

Pick your moment.

Sign in the yard

$150

Your name or logo in the world of the story: a shop sign, a sticker, a billboard in the city. Seen, not read out.

Product in a scene

$400

Your product drawn in our style and used by a character on screen, with a close-up.

A story beat

$1,000

A moment of the plot built around your product, named in the narration. The scene people screenshot.

Sponsor a part

from $1,500

One part of Season 2, one sponsor: a story beat, your brand on the end card («This part is brought to you by…»), the pinned comment with your link and a story on Instagram.

Season partner

on request

All six parts of Season 2 and its full-season film on YouTube, with one brand woven through the story from the first light to the last.

Let's light it.

Tell us your product and which part you'd like to be in. We reply within a day with a short pitch of the scene and dates.

contact@tobeended.fun
Invoices from LLP «DISTRIB BY YAMKA»
BIN 260840024988 · Almaty, Kazakhstan
Episodes: youtube.com/@tobeended · instagram.com/tobeended.tv · tiktok.com/@tobeended
Series site: tobeended.fun